How to Use SEO on Social Media To Boost Online Visibility?

• By mattrubinstein
• 10-November-2023

Social media has become one of the most powerful marketing tools to promote all types and sizes of businesses across the globe. You can reach and influence your targeted audience and generate leads in a few clicks. Platforms like Instagram, Facebook, etc are perfect for creating a brand image.

However, the neck—to—neck competition has been encouraging businesses to optimise their social media and generate organic users. Make sure you incorporate SEO or search engine optimisation techniques when managing your social media. Whether you have a business in Brisbane or Gold Coast, SEO-optimised can help you get more traffic on your website worldwide.

Here are some of the best tips to use SEO on social media and help you gain more visibility:

 

1. Use Targeted Keywords

Using the right keywords in social media marketing plays a vital role in boosting your brand visibility. It is good to start your SEO campaign by researching targeted keywords.

Believe it or not! Using the relevant keywords on social media allows your audience to know more about your services and products with ease. It simply tells the social media algorithm what your content is about and helps you find a targeted audience.

When people search for information on social media platforms, they use keywords. For example, suppose you are searching for Reliable Removalists Gold Coast. In that case, you may use ‘the best moving company in Gold Coast, Movers, packers, Removals Company as keywords to find the most suitable option.

Thus, businesses can leverage this benefit by using relevant keywords in their bios, profiles and posts.

 

2. Add Links to Your Website in your Posts and Profiles

Social media platforms are the most effective platform to drive organic traffic to your official website. So, it is good to add links to your website whenever you publish a new post. You can also add links to your social media profile to navigate more people.

For example, a business can add a link to their product page when posting images or videos of their products.

 

3. Post Quality Content

It is always recommended to develop high-quality content on social media. It is because search engine platforms like Google prioritise relevant and shareable content as it gets more likes, comments and shares. This can help you gain more visibility.

You can hire a professional company for the best social media solutions in Brisbane and get quality assistance.

 

4. Add Relevant Hashtags # in Posts

There is no denying that hashtags(#) to categorise your social media posts and make them more visible. Make sure you use relevant hashtags whenever you post something related to their products and services to attract more and more targeted audiences.

 

5. Optimise the Timing of Your Posts

Many social media experts suggest businesses publish new posts when their audience is most active. You need to check the analytics, know your targeted audience and boost your engagement tactics, such as likes and shares.

It is also important to understand the impact of social media and plan your strategies accordingly to increase your engagement.

6. Curate Your Content

Believe it or not! Content syndication is one of the most affordable and easiest ways to drive organic traffic in SEO. When working on social media, you can syndicate content via content curation.

All you need to do is to fill your social media feed with relevant and unique content. Here are some quick tips to help you curate your social media content with ease:

• Share blog posts from your website
• Post infographics, reels on Instagram and videos
• Share content from high-authority websites
• Repost content from local influencers.

 

 

7. Establish Engagement with Your Followers

This is one of the most effective social media marketing techniques using SEO. Businesses can engage with their followers by answering their questions, responding to their DMs and comments and doing a poll. This will also help build customer relationships with ease and improve the visibility of your business.

 

Conclusion

These are the seven best ways to use Search Engine Optimisation on Social Media and take your brand to the next level. Make sure you are updated with the latest trends and focus on improving your content quality and social media marketing tactics for higher visibility.